Rose´ Throughout theYear
The popularity of rose´ continues to surge in the U.S. as it may well become the fashionable beverage of choice throughout the year. Americans have an unquenchable thirst for rose´ with young consumers sharing the greatest interest in these visual beauties. It has been referred to as the “Champagne of Millennials.” Although wine sales in restaurants have declined since the beginning of the Covid-19 pandemic, taking up the slack have been increases in retail and online purchases as people choose to dine in at home.
